Raising spirits. Diageo has an amazing in-house social team, and working together closely, they gave us a lot freedom to have fun with their spirits as long as, of course, we honored the voice of the brand and stayed meaningful to the target. Crown Royal has an incredibly loyal following of sports-oriented fans which opened the door to promotions with legendary NFL football coach Jimmy Johnson and NASCAR racing champion Matt Kenseth.
The Jimmy Bowl. The spitfire of Coach Jimmy Johnson on the field lost nothing in translation in the studio. Listen up and enter the Jimmy Bowl for free football seats.
The Legend of Matt Kenseth. Soft spoken, humble, self effacing Matt Kenseth. Just how did he become such a kick ass driver? Well, no one really ever asked him. So we did. Win a Chance to Race Matt promo here: https://vimeo.com/253066914 Social content below.
Pre-roll for the best selling vodka in the world.
