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Finding Inner Peace.  TUMS antacid is long-known for its absurdist Food Fight TV campaign.  And the launch of TUMS Chewy Bites was going to be no exception.  For today's audience,  it seemed time to take absurdism..and shareability...to a new level in TUMS' social channels.  With a strong wink to the genre of Kung Fu movies, we created serial content that pitted protagonist General Tso (a not-so-evil spicy chicken nugget) against our lovable hero Chewy.