Doug Speidel

B2B can be funny.   Usually business owners have no time for anything but business.  They won't engage in B2B Social Content unless it jumps out of the feed with info they can't pass up.  Rolling the dice that they would like to be entertained as well, we skinned the American Express Get Business Done campaign with irreverent humor capitalizing on the wider berth social channels will allow a more conservative brand.  Success. On Facebook this content outperformed the TV broadcast videos of the same campaign 3:1.