For the love of Main Street. The Shop Small movement from American Express is most evident in a day of celebration called Small Business Saturday. Since 2012 I have led the creative efforts evolving a multi-media, integrated campaign that requires rallying business owners, inspiring neighborhood champions, and motivating consumers to shop and socially share the big day. The effort has won multiple Effies and Echos, as well as the 2017 Effie for Best Sustained Campaign. Small Business Saturday was also listed in Advertising Age's Top 15 Campaigns of the 21st Century. In 2015 we initiated the evergreen platform of Show Your Love for Small Business with a 360 campaign featuring the Muppets. SBS story here: https://vimeo.com/252368159
TV and Social Videos
Social Post GIFs
Memes
The Shop Small Studio. We designed a do-it-yourself Ad Creator on the site for small business owners to create their own Small Business Saturday advertising for in store use, as well as customizable digital banners that we ran for free in the small business local market.
