The morning after. From the vault, but Legendary Nights was a great campaign idea that won us Captain Morgan. CM rum drinkers are in the early 20s crowd, and still enjoy a raucous, and hopefully thanks to us, a memorable night out. With the pirate legend a prankster himself, we took his cues and gave our audience a customizable prank engine that would have the recipients wondering how much they actually did remember from the night before.